Search Engine Optimization (SEO) is about improving organic traffic and as a result, search engine rankings.

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To get other websites to link to yours create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make is so people want to share your content in blogs and social media.

Being listed at the top of search results not only provides the greatest amount of traffic, but also instills trust in consumers as to the relative importance of your company.

Google displays top pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.  

An audit your site can reveal page errors and duplicate content. You want to ensure that your site has a clear hierarchy and text links, title elements and ALT attributes that are descriptive and accurate and use appropriate keywords to create descriptive, human-friendly URLs.